What is a Brand?
A brand is the identity of an individual or business, but it's more than just a logo and a business card.
Now-a-days a brand is NOT ONLY the name, term, design, symbol, or other feature that differentiates a person, business or product from its competitors in the eyes of their consumers, fans, and followers. Those are all necessary but a brand is also an on & offline consistent presence that you hold and portray. Brands are essential to individuals, businesses, marketing, and advertising.
The successes of your brand's identity defines your brand image.